Appeal

An appeal is the formal process of asking Meta to reconsider a moderation action — typically a disable, suspension, content removal, or feature restriction.

Types of appeals

Different cases route through different appeal types:

• In-app appeal — “Request a Review” on a disabled-account screen.
• Community Standards appeal — for content-based actions.
• Identity verification appeal — for accounts requiring ID-based ownership proof.
• Real-name appeal — for accounts disabled under name policy.
• Business Manager appeal — for business assets.
• Impersonation appeal — for removing fake accounts targeting you.

Filing the wrong appeal type is the most common reason cases stall — the reviewer can’t make the decision the form is asking for.

Multiple appeals

Each appeal slows the previous one. Don’t resubmit unless something material has changed (new documentation, new evidence). For multiple-failure cases, escalation through the right channel is the right move, not resubmission.